Simple, organized and consistent… that’s Bing.

Bing will be the new name of the Microsoft Search Engine (launch Wednesday, June 3rd). Not Kumo, not Sift and not Hook. Bing was introduced on May, 28th on the D7 conference, here is the video of the interview with Steve Balmer (damn that commercial, in the first few seconds). @ 4:30 you can even here him say Google

 Bing is introduced as not a search engine but a decision maker (navigate through excess information and find the shortest distance to an informed decision). There will be 4 “decision making” category’s: shopping, health, travel and local. They will also be adding Virtual Earth Maps.

As i said in my previous article the budget for marketing is large. Add the fact that Microsoft only has one way to go as it comes to search and that is up (lower isn’t possible), then Bing could work. But if they can defeat Google? We will see. My intention are to test Bing for a minimum of 2 weeks with every search I have to make.