It is rumored that Microsoft (MSFT) will be launching a makeover of Live Search very soon. Some new techniques should be added to Live Search like:

• Opinion Search
  collecting, storing, and organizing opinion data such as user reviews of computers, electronics, software, video games, restaurants, and hotels.
• Renlifang
  Currently, information about a single entity (such as a person or a product) might appear on thousands of Web pages. Renlifang is a web-mining summarization system that extracts information about particular entities from billions of Web pages, reducing the number of pages a user has to comb through to find the information they are looking for.
• Color Structured Image Search
  Color-Structure Image Search is a new image search interface that uses rough color layouts to indicate users’ intent (instead of using keywords only). This approach helps users find images that can be roughly described by color spatial distribution.
• Powerset ???
  MSFT is also the owner of the search engine Powerset, which searches Wikipedia articles.

The name of the “new” Live Search is also subject to a lot of speculation. Internally @MSFT they are testing this new search engine and are calling it Kumo (which is Japanese for cloud and spider).

Apparently MSFT is also thinking of the name Bing, cause they asked for a patent for the definition “Bing is providing a web site and web-site links to geographic information, map images and trip routing”, but the adjudication of this patent was rejected (link).
I can’t imagine what Bing means (I’m only thinking of Chandler) , but in a few years it could be possible that we are using phrases like: “just Bing it” and “did you try to Bing it”. Will Bing be the new verb in the dictionary?
According to Adage.com, MSFT will be launching a $80 – $100 million campaign for Bing. Reading through the Adage article, i found one thing really true:

Quote:

That’s why Mr. Seth likens the Bing marketing challenge to that of the Apple iPhone before it was introduced. Most people, pre-iPhone, didn’t know they were missing a multi-touch screen, or an application that would enable them to detect what song was playing wherever they were. But Apple, through its ads, showed how markedly different the experience was and created a new de facto standard for phones.

The question is, will that be the same for the “new” Live Search?
I really can’t say, but I’m going to try it.