Tag Archives: Bing

Bing is (almost) here

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Simple, organized and consistent… that’s Bing.

Bing will be the new name of the Microsoft Search Engine (launch Wednesday, June 3rd). Not Kumo, not Sift and not Hook. Bing was introduced on May, 28th on the D7 conference, here is the video of the interview with Steve Balmer (damn that commercial, in the first few seconds). @ 4:30 you can even here him say Google Wink

 Bing is introduced as not a search engine but a decision maker (navigate through excess information and find the shortest distance to an informed decision). There will be 4 “decision making” category’s: shopping, health, travel and local. They will also be adding Virtual Earth Maps.

As i said in my previous article the budget for marketing is large. Add the fact that Microsoft only has one way to go as it comes to search and that is up (lower isn’t possible), then Bing could work. But if they can defeat Google? We will see. My intention are to test Bing for a minimum of 2 weeks with every search I have to make.

to Bing or not to Bing

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It is rumored that Microsoft (MSFT) will be launching a makeover of Live Search very soon. Some new techniques should be added to Live Search like:

  • Opinion Search
    collecting, storing, and organizing opinion data such as user reviews of computers, electronics, software, video games, restaurants, and hotels.
  • Renlifang
    Currently, information about a single entity (such as a person or a product) might appear on thousands of Web pages. Renlifang is a web-mining summarization system that extracts information about particular entities from billions of Web pages, reducing the number of pages a user has to comb through to find the information they are looking for.
  • Color Structured Image Search
    Color-Structure Image Search is a new image search interface that uses rough color layouts to indicate users’ intent (instead of using keywords only). This approach helps users find images that can be roughly described by color spatial distribution.
  • Powerset ???
    MSFT is also the owner of the search engine Powerset, which searches Wikipedia articles.

The name of the “new” Live Search is also subject to a lot of speculation. Internally @MSFT they are testing this new search engine and are calling it Kumo (which is Japanese for cloud and spider).

Kumo Screenshot

Apparently MSFT is also thinking of the name Bing, cause they asked for a patent for the definition “Bing is providing a web site and web-site links to geographic information, map images and trip routing”, but the adjudication of this patent was rejected (link).
I can’t imagine what Bing means (I’m only thinking of Chandler) , but in a few years it could be possible that we are using phrases like: “just Bing it” and “did you try to Bing it”. Will Bing be the new verb in the dictionary?
According to Adage.com, MSFT will be launching a $80 – $100 million campaign for Bing. Reading through the Adage article, i found one thing really true:

Quote:

That’s why Mr. Seth likens the Bing marketing challenge to that of the Apple iPhone before it was introduced. Most people, pre-iPhone, didn’t know they were missing a multi-touch screen, or an application that would enable them to detect what song was playing wherever they were. But Apple, through its ads, showed how markedly different the experience was and created a new de facto standard for phones.

The question is, will that be the same for the “new” Live Search?
I really can’t say, but I’m going to try it.